How to Sell Digital Products on Wix: Step-by-Step Guide

Selling digital products is a profitable way to monetize your creativity or expertise. With Wix, you can easily set up an online store to sell digital downloads like eBooks, music, or templates globally. This guide walks you through creating, selling, and marketing digital products on Wix, optimized for beginners and seasoned sellers alike.

What Are Digital Products?

Digital products are downloadable files with no physical form, such as:

• eBooks & Audiobooks: PDFs, ePubs, or audio files sharing knowledge or stories.
• Music & Audio: MP3s, WAVs, or sound effects.
• Art & Photography: Digital illustrations, stock photos, or graphic designs.
• Software & Templates: Apps, plugins, or website themes.
• Courses & Tutorials: Video classes or how-to guides.

These products are easy to create, store, and distribute, offering high profitability and passive income potential since you can sell them repeatedly without restocking.

Setting Up Your Wix Online Store

Follow these steps to create a Wix store for digital products:

1. Create a Wix Account: Sign up at Wix.com with an email and password. Click "Create New Site" and select "Online Store."
2. Choose a Template: Pick a template with Wix Stores or add the Wix Stores app to any template. Store templates include product pages, carts, and checkout.
3. Upgrade to a Business Plan: A Wix eCommerce Premium plan (e.g., Business Basic) is required to accept payments. The free plan allows designing but not selling.
4. Configure Business Settings: In the Wix Dashboard, set your business info, currency, and payment methods (e.g., Wix Payments, Stripe, PayPal). Configure taxes if applicable.
5. Design Your Storefront: Customize your site’s look using Wix’s drag-and-drop Editor. Create a “Shop Digital Downloads” section and add pages like Contact or Terms of Use.

Pro Tip: Ensure Wix Stores pages (product gallery, cart, checkout) are set up. Most templates include these automatically.

Adding Digital Products on Wix

Here’s how to upload and configure your digital products:

1. Add a Product: In the Wix Dashboard, go to Store Products > "+ New Product" > Digital File.
2. Upload the File: Upload files like PDFs, MP3s, or ZIPs (up to 1 GB). Supported formats include .jpg, .mp3, .pdf, and more.
3. Enter Product Details: Add a name (e.g., “Printable Planner Template”), description, and optional ribbon (e.g., “Bestseller”).
4. Add Media: Upload a cover image or video preview (e.g., album art for music). Use watermarks for art to prevent theft.
5. Set Pricing: Enter the price and optional sale price. Disable inventory tracking for unlimited digital stock.
6. Configure Downloads: Wix automatically delivers files via secure links. Test the process with a 100% off coupon.
7. Publish: Save and publish to make the product live.

Example: A Wix store selling digital art might display prints with prices, allowing customers to download high-res files post-purchase.

Ensuring Secure Delivery and Customer Satisfaction

Wix handles digital delivery seamlessly:

• Instant Delivery: After payment, customers receive a download link via email and on the Thank You page.
• Secure Links: Links are active for 30 days and expire for security. Resend links via the Wix Dashboard if needed.
• No Storage Hassles: Wix stores files in the cloud, handling bandwidth.
• Customer Support: Include instructions in product descriptions (e.g., “How to Install Presets”). Use Wix Automations for thank-you emails.
• Test the Process: Complete a test purchase to ensure smooth delivery.

Clear communication and quick support enhance customer trust and satisfaction.

Marketing Your Digital Products

Use Wix’s built-in tools to promote your products:

• Email Marketing: Send newsletters or discount codes via Wix’s Email Marketing platform. Use templates to announce new products.
• Social Posts: Create and share posts directly from Wix to platforms like Instagram or Facebook. Share product previews or customer reviews.
• SEO Tools: Optimize product pages with Wix’s SEO Wiz. Use keywords like “sell digital downloads” in titles and descriptions.
• App Market: Add apps for live chat, pop-ups, or analytics (e.g., Google Analytics) to boost marketing.

Additional Marketing Tips

• Social Media Presence: Post regularly on platforms like Instagram or TikTok. Share behind-the-scenes content to drive traffic.
• Email Newsletters: Build a list with a signup form offering discounts. Send valuable content to engage subscribers.
• Lead Magnets: Offer free resources (e.g., a sample template) to capture emails. Deliver via Wix forms and automations.
• Collaborations: Partner with creators for cross-promotion to reach new audiences.
• Customer Service: Respond quickly to inquiries and offer refunds if needed. Display testimonials to build trust.

Conclusion

Selling digital products on Wix is a low-barrier way to earn passive income. With Wix’s user-friendly platform, you can set up a professional store, deliver files securely, and market effectively. Start today: create your Wix account, upload your first product, and share your store. Your journey to selling digital downloads begins now!

Sources: Wix Help Center, Wix Blog

Ready to sell digital products on Wix? Get started now and turn your creations into income!